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What the Yacht Club teaches brands that want to stay on top of the world

NFTs promise to shake up digital ownership, with widespread implications for branding. Yuga Lab’s Bored Ape Yacht Club took the unusual step of handing commercial IP right to its holders, remaining the poster child for commercial IP in the web3 space. Mariquita de Bossière catches up with some of the community members and legacy brands to find out what this means for businesses.

Mariquita de Boissière
February 14, 2023
Art
Experiential
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Why Justin Waldron has turned to blockchain to build the future of storytelling

As co-founder of Zynga, Justin Waldron helped create the $20bn social gaming sector. Now he wants to do the same in web3, and define storytelling as a new category in NFTs. He speaks to Leo Nasskau about building a genre-defining business, advice for young entrepreneurs, and his plan for Storyverse. Clovis McEvoy brings the conversation to life.

Clovis McEvoy
January 26, 2023
Society
Ideas
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Bored Ape Yacht Club is taking over the world and Josh Ong knows why

Josh Ong has played a key role in helping the Bored Ape Yacht Club become a cultural icon worn by the likes of Eminem. He speaks to Leo Nasskau about the early days of BAYC, when to leverage decentralisation to let a permissionless brand thrive, and how to manage the delicate balance between exclusivity and openness. Clovis McEvoy tells the story.

Clovis McEvoy
January 17, 2023
Society
Ideas
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Ben Mayor White talks adidas and why the future of branding is in web3

Adidas’ drop with the Bored Ape Yacht Club will always be one of web3’s most iconic moments. Its architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling like Keanu Reeves. Léa Rose Emery tells the story.

Léa Rose Emery
September 14, 2022
Society
Action
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“From my dreams to your eyes” – how web3 has unleashed Swickie’s creative power

Swickie was always a creative, but as a web2 marketer always felt constrained. eb3 gave her the ability to build a brand on her own terms. She speaks to Mariquita de Boissière about building #TeamKiki with her Bored Ape and discovering herself as a multi-disciplinary artist in her own right.

Mariquita de Boissière
August 5, 2022
Society
Ideas
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Lord Truffington on fixing the crypto art market

Truff to his friends, Lord Truffington is a trader turned collector, and he’s on a mission. He sat down with Leo Nasskau to talk the about two types of crypto art markets and how he wants to make collecting better for everyone.

Leo Nasskau
June 20, 2022
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