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How notable brands can use NFTs to revitalise their IP

As the hype around NFTs has died down, major brands are beginning to explore how they can use them to breathe new life into their old intellectual property. From TV franchises to luxury clothing lines, these brands may find that NFTs are the key to re-engaging consumers and revitalising their existing IP. Greg Larson investigates the role of NFTs in bringing beloved franchises back to life.

Builders
Applications

Into the Odyssey: Starbucks’ web3 loyalty programme is picking up steam

Starbucks Odyssey, the coffee chain’s blockchain-powered loyalty programme, demonstrates a strategic and long-term approach to web3. Randy Ginsburg explains why loyalty programme's are better on web3 and what we can learn from the Starbucks roll out.

Artistry
Art

After Instagram, is web3 the next oasis for street photographers?

The trend towards vertical video leaves still photographers in the dark, and street photography has suffered more than most. Preetam Kaushik explores whether web3 is providing a new home for the niche, and whether their artists can find the recognition they deserve.

Artistry
Art

The artists using web3 and each other to reach their full potential

Nina Knaack speaks to members of the Bloom collective, a community of artists propelling each other in web3 and helping define the fast-changing world of cryptoart.

Artistry
Music

“We’re building a world” — Jadyn Violet on web3 music culture

Jadyn Violet has entered the music industry during a time of foundational change, part of a new generation eager to forge a new path beyond the traditional record label. He speaks to Clovis McEvoy about organising IRL events, finding a healthier social discourse, and why community trumps a bear market.

Artistry
Storytelling

Why Justin Waldron thinks storytelling NFTs are the next big thing in web3

As co-founder of Zynga, Justin Waldron helped create the $20bn social gaming sector. Now he wants to do the same in web3, and define storytelling as a new category in NFTs. He speaks to Leo Nasskau about building a genre-defining business, advice for young entrepreneurs, and his plan for Storyverse. Clovis McEvoy brings the conversation to life.

Communities
Web3 in society

How to pick an NFT conference in 2023

Web3's conference calendar is more full than ever before, with 10 major NFT events between February and May. Signal explains how to pick in a crowded calendar.

Builders
Applications

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

Artistry
Art

How web3 turned goldcat into a Christie's artist

An illustrator turned digital painter, goldcat is passionate about the unequaled opportunities that digital ownership has given artists. The Christie's artist tells Ola Kalejaye what she loves about Tezos and the importance of making art for its own sake.

Artistry
Storytelling

Leslie Spurlock on capturing truth through photography NFTs

From Haiti to Minneapolis, Leslie Spurlock's career in photojournalism has been spent documenting some of the world's most important events. She spoke with Ola Kalejaye about the challenges of the profession, why web3 has made her see her work differently, and the importance of telling the truth.

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