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Protect Protocol: the fight against art theft in web3

Billions are lost to scams in web3. One of the most underappreciated is the simple theft of digital art and selling it as your own. Everyone else suffers: artists, who are not compensated for their work, and collectors, who thought they were joining an artist's community. Ekin Genç explores DeviantArt's Protect Protocol, which has alerted artists to over half a billion potential thefts.

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Solutions
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Inside 9dcc: gmoney reveals his vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

Technology
Solutions
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Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces revolve around the idea of holding, or flipping, or all sorts of financial transactions. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

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Water & Music: the essential Music NFT contract resource

NFT music contracts that leave one party with the short straw damage the reciprocal relationships that creators have with their fans. Water & Music's contract builder is beginning to solve the problem. Clovis McEvoy speaks to Water & Music’s Jonathan Larr about the builder, off-chain benefits, and drawing up a new legal framework for the web3 era completely from scratch.

Technology
Solutions
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Why splitting your NFTs into different traits could be the next big thing in web3

An NFT trait economy would let you put an adidas headband on your Bored Ape, and could unleash the next NFT bull cycle. Psychedelics Anonymous is hoping it does, and plan to be the ones to make it happen. Randy Ginsburg spotlights the enormous potential of their Divine Entities marketplace.

Technology
Solutions
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New developments on the block: why the $10 trillion real estate industry should run on blockchain

Real estate is a $10 trillion sector, and too much of it is done on paper. With blockchain, NFTs, and smart contracts, web3 has much to offer one of history's oldest industries. Ekin Genç dives into some of the companies bringing web3 into real estate and explores some of the key benefits that blockchain offers the sector.

Technology
Solutions
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NFT lending has powered $200 million in borrowing — can it transform the digital economy?

Net wealth locked up in illiquid JPEGs is a running gag in crypto, but Ekin Genç explores how handful of builders are creating DeFi-powered protocols to bring liquidity to the NFT market, and a slew of opportunities for the space.

Technology
Impact
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A blockchain use case is already here – how Lewis Capaldi and Ticketmaster run token-gated events

Ticketing is an industry with glaring problems, from scalping to fraud to scams. Ekin Genç explores how NFTs present a fundamental fix to a major industry and speaks to the builders working on scaling a technology that has already been adopted by the likes of Lewis Capaldi, Ticketmaster, and UEFA.

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