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AI deepfakes are going to make you question every advert you see

With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.

Art
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DeltaSauce is sculpting infinite possibilities with AI

A new artistic vanguard is taking shape, and DeltaSauce is at the heart of it. The Texan’s meditative works have elevated him as an essential voice in the burgeoning AI art movement. He speaks to Signal about the parallels between woodworking and AI prompts, the meaning behind his art, and why relationships are the foundation of his career. Clovis McEvoy tells the story.

Art
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Studio Brasch is excavating the future of art with his ‘natural’ digital artefacts

Swedish artist Anders Brasch perceives his AI renderings as ‘natural’ digital artefacts. Creating harmony between opposing worlds, he combines the almighty powers of technology and nature to explore humanity, collective identity, and what gives an artwork its soul.

Technology
Questions
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Revolutionised or replaced? How AI is changing the role of writers

Computers have come for the wordsmiths. Randy Ginsburg gives the inside view on how writers, content marketers, and AI writing founders view the AI boom, and where they think the industry is going next.

Art
Experiential
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Gucci, adidas, and others are pushing the metaverse towards digital fashion

The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.

Society
Ideas
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Why Elon Musk and top AI researchers have called to pause ‘giant AI experiments’

Artificial intelligence has shot into the global discourse after increasingly fast progress in the field. That progress has come too fast, argue a group of AI researchers and business leaders led by Elon Musk, Yuval Noah Harari, and Steve Wozniak, creating the potential for an ever accelerating and ever riskier race to deploy advanced AI systems that society already does not fully understand.

Art
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Rutger van der Tas on finding the missing link in generative art

In crypto since 2015 and one of the first to mint his art in 2019, Rutger van der Tas is one of web3’s original creators. A seasoned advocate for the opportunities that web3 can bring, the painter and digital artist sits with Nina Knaack to discuss finding the next step in generative art and creating a space for every emotion.

Art
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“AI is how I could truly express myself” – how artificial intelligence gave Ganbrood artistic freedom

From 3D tools to animation to photography, Bas Uterwijk worked in myriad digital mediums before discovering artificial intelligence. But the Dutch artist, better known as Ganbrood, has been making bizarre, in-depth universes with the technology ever since. He speaks to Nina Knaack about how AI removes the burden of perfectionism and how web3 has changed his life in the most unexpected ways.

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