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Experiential

Technology makes new cultural mediums — in turn, they define us.

Experiential

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Experiential
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How digital architecture is improving our physical reality

Venezuelan-born architect Rebeca Ramos founded RARE, an experience-led phygital design studio, to showcase the limitless possibilities that emerging technology offers architecture to further enrich our lived experiences.

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Why the metaverse needs fashion to feel human

Social media laid the foundations for exploring who we are online. Today, those limits are being shattered. From avatars to AR lenses, we’re witnessing the birth of a new paradigm for self-expression. With the value of the digital fashion industry expected to soar in the 2020s, what this means for the clothes we wear is the billion dollar question.

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Gucci, adidas, and others are pushing the metaverse towards digital fashion

The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.

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Chris Wallace’s plan to bring Hollywood production quality to web3

Exploring environmental issues through decentralised storytelling, Chris Wallace has brought a fresh take to web3 with his Woodies community. He speaks to Leo Nasskau about why decentralised IP is going to transform entertainment and why crypto art is a grail worth protecting. Clovis McEvoy tells the story.

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Rob McElhenney's new storytelling platform is using blockchain to rethink creativity

Adimverse is creating a new way of storytelling. Using creator rooms, they introduce a collaborative aspect to character creation. But what is truly special about their model is that they allow each and every contributor to hold IP rights, as well as to collect royalties.

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Why Justin Waldron has turned to blockchain to build the future of storytelling

As co-founder of Zynga, Justin Waldron helped create the $20bn social gaming sector. Now he wants to do the same in web3, and define storytelling as a new category in NFTs. He speaks to Leo Nasskau about building a genre-defining business, advice for young entrepreneurs, and his plan for Storyverse. Clovis McEvoy brings the conversation to life.

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Leslie Spurlock on capturing truth through photography NFTs

From Haiti to Minneapolis, Leslie Spurlock's career in photojournalism has been spent documenting some of the world's most important events. She spoke with Ola Kalejaye about the challenges of the profession, why web3 has made her see her work differently, and the importance of telling the truth.

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“I want to push the boundaries of what a poem can be” — in conversation with David Jones

David Jones is an internationally best-selling author, with over 300k loyal readers on Instagram. Having started his poetic journey on Tumblr, he is well versed in web2. But now, he is writing a new story for himself over on web3. He tells Georgie Miller why he started to create poetry NFTs and how AI is going to “revitalise the literary world.”

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Immortalising the emotions of the present — in conversation with Ashu Dodani

Ashu Dodani captures emotions felt in the present in his poetry, but in discovering web3, he found a way to immortalise them on the blockchain. The multimedia artist speaks to Steph Kunkel about working with Amazon Prime and Garnier and choosing a life of poetry.

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