Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Randy Ginsburg

Randy is the founder of Digital Fashion Daily and Third Wall Creative, a web3 marketing agency. Straddling the worlds of retail and emerging technology, Randy has worked with many companies including nft now, Shopify, and Touchcast to create compelling and educational web3 content. Previously, Randy worked at Bombas, developing the most comfortable socks in the history of feet.

Managing Bias: How to Forge a World of Responsible AI

Bias in artificial intelligence is almost inescapable, but so is AI itself. Reducing and mitigating that bias is the challenge. Randy Ginsburg speaks with AI experts about managing the risks of AI bias and how to champion responsible AI adoption.

Is AI normalising creative theft?

Generative AI tools are democratising creativity. But who truly owns the work they make? We navigate the tricky bridge between inspiration and industrialised theft.

Deepfakes are going to make you question every advert you see

With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.

Revolutionised or replaced? How AI is changing the role of writers

Computers have come for the wordsmiths. Randy Ginsburg gives the inside view on how writers, content marketers, and AI writing founders view the AI boom, and where they think the industry is going next.

With Gucci and adidas in attendance, Metaverse Fashion Week shows that digital fashion is here to stay

The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.

The communities that want to upgrade your game in web3

You can't make the most of web3 with just a cursory overview. That's why platforms to help you dive deep on how you can use the tech to engage with the world are critical. Randy Ginsburg explores the top platforms and communities dedicated to taking web3 education behind the explainer.

How DayAway is transforming luxury travel with NFTs

Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.

February 8, 2023

How marketing DAOs are reinventing the web2 marketing agency

In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.

February 7, 2023

Why Starbucks thinks the future of coffee lies in NFTs

With 30 million members, Starbucks' loyalty programme is one of the most successful in the world. Randy Ginsburg explains why the coffee giant is turning to NFTs for a programme that accounts for over 50% of its sales.

February 1, 2023

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

January 27, 2023

Aleph: Bringing decentralisation to the last mile of the internet

Most of today’s most popular apps and websites rely on centralised servers to thrive. That's a problem for everyone, but particularly decentralised applications in web3, that aren't as decentralised as they might seem. Randy Ginsburg explores how Aleph provides truly decentralised solution to secure the web.

January 6, 2023

Spexi: building a fly-to-earn drone economy

Bill Lakeland has long dreamt of building a network of drones to capture important earth imagery. He’s using the blockchain to bring his vision to life. Randy Ginsburg dives into Spexigon, the fly-to-earn platform bringing a new model to the aerial imagery industry.

December 29, 2022

Jordan Banks on pushing the limits of web3 photography

Jordan Banks is best known for his stunning landscapes and portraits, but he's also trying to elevate other photographers alongside him. He speaks to Randy Ginsburg about his journey to digital ownership, creative freedom, and the JRNY Mag.

December 12, 2022

The future of fashion is digital. NFTs will make it magical.

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

December 14, 2022

What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.

November 30, 2022

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

A metaverse owned by companies taking a cut will never reach its full potential. Open metaverses built on decentralised blockchains unlock new possibilities for creativity and commerce that would not be realised in a centralised experience. Randy Ginsburg contrasts two organisations building the early stages of that vision.

November 22, 2022

Opening the door to an NFT community super-app

Can bundling everything NFT creators need into a single app help make mainstream adoption a reality? Op3n wants to make it easy for anyone to create an engaging community in web3. Randy Ginsburg explores what it might look like.

November 21, 2022

How AI is changing the role of artists

Artificial intelligence presents immense challenge and opportunity to artists, and the change looks today as if it could impact every step in the artistic process. Randy Ginsburg speaks to Francien Krieg, Artificial Bob, and Henry Daubrez to investigate how they use AI today and how they feel about its future impact.

November 13, 2022

Webaverse: creating a metaverse platform that's open to everyone

With $120bn investment in 2022, the metaverse has soared ahead of the crypto space. But with attention from major players like Facebook and Microsoft, it's natural to worry how original the technology will be. Randy Ginsburg dives into Webaverse, the democratised, interoperable, and cross-platform software that CEO Ahad Shams plans to turn into the operating system of the open metaverse.

September 30, 2022

Inside 9dcc: gmoney reveals his vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

August 29, 2022

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