Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Randy Ginsburg

Randy is the founder of Digital Fashion Daily and Third Wall Creative, a web3 marketing agency. Straddling the worlds of retail and emerging technology, Randy has worked with many companies including nft now, Shopify, and Touchcast to create compelling and educational web3 content. Previously, Randy worked at Bombas, developing the most comfortable socks in the history of feet.

Web3 and society

The communities that want to upgrade your game in web3

Most people don’t know what web3 is, let alone how to use the technologies on which it’s built. That’s why companies like RabbitHole, Odyssey DAO, Forefront, and Seed Club are giving the web3-curious the tools they need to join tackle the tech. Randy Ginsburg explores the top platforms, DAOs, and communities dedicated to advancing web3 education.

How DayAway is transforming luxury travel with NFTs

Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.

February 8, 2023

How marketing DAOs are reinventing the web2 marketing agency

In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.

February 7, 2023

How America's biggest loyalty scheme is using NFTs to boost revenue from its biggest customers

With 30 millions members, Starbucks' loyalty programme is one of the most successful in the world. Randy Ginsburg explains why the coffee giant is turning to NFTs for a programme that accounts for over 50% of its sales.

February 1, 2023

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

January 27, 2023

Aleph: Bringing decentralisation to the last mile of the internet

Most of today’s most popular apps and websites rely on centralised servers to thrive. That's a problem for everyone, but particularly decentralised applications in web3, that aren't as decentralised as they might seem. Randy Ginsburg explores how Aleph provides truly decentralised solution to secure the web.

January 6, 2023

Spexi: building a fly-to-earn drone economy

Bill Lakeland has long dreamt of building a network of drones to capture important earth imagery. He’s using the blockchain to bring his vision to life. Randy Ginsburg dives into Spexigon, the fly-to-earn platform bringing a new model to the aerial imagery industry.

December 29, 2022

Jordan Banks on pushing the limits of web3 photography

Jordan Banks is best known for his stunning landscapes and portraits, but he's also trying to elevate other photographers alongside him. He speaks to Randy Ginsburg about his journey to digital ownership, creative freedom, and the JRNY Mag.

December 12, 2022

How LTD.INC is bringing ultra-rare physical items onchain

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

December 14, 2022

What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.

November 30, 2022

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

A metaverse owned by companies taking a cut will never reach its full potential. Open metaverses built on decentralised blockchains unlock new possibilities for creativity and commerce that would not be realised in a centralised experience. Randy Ginsburg contrasts two organisations building the early stages of that vision.

November 22, 2022

Opening the door to an NFT community super-app

Can bundling everything NFT creators need into a single app help make mainstream adoption a reality? Op3n wants to make it easy for anyone to create an engaging community in web3. Randy Ginsburg explores what it might look like.

November 21, 2022

Artificial Intelligence

How AI is changing the role of artists

Artificial intelligence presents immense challenge and opportunity to artists, and the change looks today as if it could impact every step in the artistic process. Randy Ginsburg speaks to Francien Krieg, Artificial Bob, and Henry Daubrez to investigate how they use AI today and how they feel about its future impact.

November 13, 2022

Webaverse: an open-source metaverse for the people

With $120bn investment in 2022, the metaverse has soared ahead of the crypto space. But with attention from major players like Facebook and Microsoft, it's natural to worry how original the technology will be. Randy Ginsburg dives into Webaverse, the democratised, interoperable, and cross-platform software that CEO Ahad Shams plans to turn into the operating system of the open metaverse.

September 30, 2022

Inside 9dcc: gmoney's vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

August 29, 2022

Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

August 24, 2022

Personal Tokens: what they are and how they work

Randy Ginsburg explains how Vitalik Buterin’s newest vision could change your life and become a foundation of a decentralised society.

Mad Realities: where engagement beats views

Community-led content is the future of storytelling and its natural home is in web3. Mad Realities is at the forefront of this new medium. Randy Ginsburg dives in to see how far they've come and explore if they can make it work.

Expanding the Cosmos: an introduction to Layer 0

How Layer 0 solutions like Cosmos are creating a decentralised 'Internet of Blockchains'. Randy Ginsburg explains how, in doing so, Cosmos can create a blockchain ecosystem that could scale to power the entire world.

How Psychedelic Anonymous wants to build the next big thing in NFTs

An NFT trait economy would let you put an adidas headband on your Bored Ape, and could unleash the next NFT bull cycle. Psychedelics Anonymous is hoping it does, and plan to be the ones to make it happen. Randy Ginsburg spotlights the enormous potential of their Divine Entities marketplace.

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