Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

McKenna Sweazey

McKenna is a speaker, writer, and consultant with a passion for digital empathy. She holds an MBA from INSEAD and is the author of How to Win Friends and Manage Remotely. She is excited about the emergence of digital fashion in web3.

Commerce

Blockchain

Your next Birkin might only exist in the metaverse

Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a right click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.

McKenna Sweazey

March 22, 2023

Culture3 Ltd is registered in the United Kingdom. Company number: 14098122. Registered address: 22 Charterhouse Square, London, UK, EC1M 6DX.

McKenna Sweazey

Your next Birkin might only exist in the metaverse

“I think as web2 artists we are often conditioned to believe that our work has no value, that our art has no value” — Julie Pacino