Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Clovis McEvoy

Clovis is a New Zealand born writer, journalist, and educator working at the meeting point between music and technological innovation. He is also an active composer and sound artist, and his virtual reality and live-electronic works have been shown in over fifteen countries around the world.

Will the metaverse kill live performances or make them even better?

Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.

Chris Wallace’s plan to bring Hollywood production quality to web3

Exploring environmental issues through decentralised storytelling, Chris Wallace has brought a fresh take to web3 with his Woodies community. He speaks to Leo Nasskau about why decentralised IP is going to transform entertainment and why crypto art is a grail worth protecting. Clovis McEvoy tells the story.

Abram Dawson explains how 0xSplits is helping empower innovation

With a focus on gas efficiency and composability, 0xSplits has become the payment protocol of choice for some of web3’s most innovative and successful projects. Co-founder Abram Dawson speaks with Clovis McEvoy about the problems they set out to solve and the journey so far.

Web3 and society

TezQuakeAid shows a new way to change the world

TezQuakeAid is bringing the Tezos community together to provide emergency assistance to the disaster-stricken regions of Turkey and Syria. Clovis McEvoy speaks with some of the organisers about the essential work they are doing, and how their organisation might serve as a blueprint for future campaigns.

February 22, 2023

“We’re building a world” — Jadyn Violet on web3 music culture

Jadyn Violet has entered the music industry during a time of foundational change, part of a new generation eager to forge a new path beyond the traditional record label. He speaks to Clovis McEvoy about organising IRL events, finding a healthier social discourse, and why community trumps a bear market.

January 30, 2023

Why Justin Waldron thinks storytelling NFTs are the next big thing in web3

As co-founder of Zynga, Justin Waldron helped create the $20bn social gaming sector. Now he wants to do the same in web3, and define storytelling as a new category in NFTs. He speaks to Leo Nasskau about building a genre-defining business, advice for young entrepreneurs, and his plan for Storyverse. Clovis McEvoy brings the conversation to life.

January 26, 2023

Bored Ape Yacht Club is taking over the world and Josh Ong knows why

Josh Ong has played a key role in helping the Bored Ape Yacht Club become a cultural icon worn by the likes of Eminem. He speaks to Leo Nasskau about the early days of BAYC, when to leverage decentralisation to let a permissionless brand thrive, and how to manage the delicate balance between exclusivity and openness. Clovis McEvoy tells the story.

January 17, 2023

“Awareness is the fundamental currency of our reality” — Jimmy Edgar on the power of provocative art

Jimmy Edgar has always been a provocateur. With over twenty years at the forefront of experimental music, he doesn't think music NFTs are worth getting excited about. He speaks to Clovis McEvoy about his creative practice, why everything was really all about visual art, and how AI has allowed him to subvert his own aesthetics.

January 10, 2023

How Milo Lombardi pioneered music NFTs – and helped others follow in his footsteps

Milo Lombardi is a pioneering figure in web3 music. Clovis McEvoy sat down with the saxophonist to talk about his journey to NFTs, why he puts so much time into onboarding fellow musicians, and what 2023 might bring for the space.

January 6, 2023

How web3 gave Fifi Rong a new connection with her fans

A fiercely independent artist, Fifi Rong has carved a career path as unique as her music. In the lead up to her forthcoming EP, she speaks with Clovis McEvoy about drawing inspiration from her heritage, making sacrifices for art, and the paradigm shift of web3.

December 23, 2022

“It made people think of the music on a deeper level” – Domino on building a world around his music

A breakout star in web3 music, Domino broke new ground with the release of Presessence Vol.1. As he prepares for the release of his follow-up album, the artist sits down with Clovis McEvoy to talk about Rolling Stone, the magic of music, and what it takes to build an independent career.

December 7, 2022

Music licensing is broken, and Dequency is fixing it in a way that only web3 can

Dequency has been making waves since launching last year. Web3’s flagship sync-licensing marketplace conducted the first ever music licence onchain and is leveraging web3 tools to build a better licensing system. Clovis McEvoy speaks to founder and CEO, Keatly Haldeman, about why he made the transition from web2, how to fix royalty payments, and crowdsourcing musical taste.

December 6, 2022

Web3 and society

“This is a chance for everyone who has an activist heart to do something” – Inna Modja on art and activism in web3

Inna Modja has forged a path all of her own, combining an array of art forms with a hands-on approach to activism. The Malian singer spoke with Leo Nasskau about the power of storytelling, web3 philanthropy, and why she believes the space will continue to flourish. Clovis McEvoy tells the story.

November 27, 2022

“These are songs I've never teased before because they're very precious” — in conversation with Sad Alex

After walking away from a label deal, sad alex found new creative freedom as an independent musician. She speaks to Clovis McEvoy about bringing a different side of her music to web3, the importance of community support, and choosing to take the harder path.

November 17, 2022

“I was going to make music or die trying” — in conversation with Jagwar Twin

Known for his eclectic music and innovative multi-media projects, Jagwar Twin is using the power of web3 to take his immersive storytelling to a new level. The artist sat down with Clovis McEvoy to talk about the new album, his unusual approach to social media, and letting fans explore a prism of his own mind.

October 21, 2022

New tune, same instruments: the changing landscape of web3 music labels

“Ideally an artist who passes through us will have learned everything there is to know about making it on their own.” Clovis McEvoy speaks with founders and industry experts about how web3 is redefining record labels, and what it means for artists.

October 13, 2022

“We believe people are interested in something that is unique for the ears as well as the eyes.”

Generative music, so far, hasn't left the same impact as generative art in web3 culture. Weav are trying to change that, making it easy for anyone to create a truly unique song. Clovis McEvoy speaks to Weav’s Keit Kollo and Mansimran Singh about adaptive music in web3, making tools accessible, and their plans for the metaverse.

September 23, 2022

omgkirby on breaking barriers in web3 music

omgkirby have been in the vanguard of web3’s generative music scene. With sell-out collections and millions of listeners on Spotify, they are pioneering new models of music ownership and are the closest that web3 music has come to going mainstream. They speak to Clovis McEvoy about redefining “what’s possible with music creation” and their unprecedented generative collection with Channel Tres.

September 22, 2022

Putting the pieces together — how Nissi Ogulu is crafting a legacy

Lagos-born and London-based, Nissi Ogulu is telling stories about the breadth of African musical culture. The artist talks to Clovis McEvoy about her recent exhibition, African creativity, and how web3 is making a career in art accessible.

September 2, 2022

“I had no manager, no label, no one telling me how I should do it” — in conversation with Violetta Zironi

After a burgeoning music career that stalled during Covid, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

August 26, 2022

Culture3 Ltd is registered in England. Company number: 14098122. Registered address: 22 Charterhouse Square, London, England, EC1M 6DX.