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“We believe people are interested in something that is unique for the ears as well as the eyes.”

Generative music, so far, hasn't left the same impact as generative art in web3 culture. Weav are trying to change that, making it easy for anyone to create a truly unique song. Clovis McEvoy speaks to Weav’s Keit Kollo and Mansimran Singh about adaptive music in web3, making tools accessible, and their plans for the metaverse.

Artistry
Music

“We’re looking to break the barrier on what's possible”

omgkirby have been in the vanguard of web3’s generative music scene. Their collections sell out in minutes, they've pioneered entirely new models of music ownership, and with millions of listeners on Spotify, they're the closest web3 music has come to the mainstream. They speak to Clovis McEvoy about redefining “what's possible with music creation” and their unprecedented generative collection with Channel Tres.

Artistry
Music

Putting the pieces together — how Nissi Ogulu is crafting a legacy

Lagos-born and London-based, Nissi Ogulu is telling stories about the breadth of African musical culture. The artist talks to Clovis McEvoy about her recent exhibition, African creativity, and the how web3 is making a career in art accessible.

Artistry
Music

“I had no manager, no label, no one telling me how I should do it” — in conversation with Violetta Zironi

“I was always told ‘you need a song for radio, a song for live shows, a song for TikTok, a song for Spotify’. So now here I was thinking – okay, what’s the NFT song? What’s the rule?” After a burgeoning music career blighted by Covid-19, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

Artistry
Music

Onboarding with Aitch: the UK's first ever chart-eligible album is poised to bring a wave of new fans into the space

EXCLUSIVE: one of the UK's most exciting musical talents, Aitch tells Culture3 why NFTs were "an obvious step" and how he's leaning into web3's core features to build a stronger relationship with his fans. Clovis McEvoy explains what makes this is a big step for web3, Aitch, and LimeWire – and why it’s one to watch.

Artistry
Music

“Web3 feels like you don’t need the industry” — how Ed Balloon is making a music career on his own terms

After forming his first band at the age of 10, Ed Balloon struggled to break through as a cross-genre musician. His is a story of how serendipity and moments of inspiration come to the persistent and the committed, and how web3 gave this Boston-born artist an opportunity to share his message that he's taking full advantage of.

Artistry
Music

How Jburn is building a hip hop career from the ground up

“I don't have designs or big plans for these things I’m making, I just build them brick by brick" — Jburn talks web3-native music with Clovis McEvoy

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“I wanted to do a traditional gallery with large canvas paintings, but it never went anywhere. NFTs were a great way to start my web3 journey by opening up that idea from the vault” — Brandon Mighty

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