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Music

“We’re building a world” — Jadyn Violet on web3 music culture

Jadyn Violet has entered the music industry during a time of foundational change, part of a new generation eager to forge a new path beyond the traditional record label. He speaks to Clovis McEvoy about organising IRL events, finding a healthier social discourse, and why community trumps a bear market.

Artistry
Music

“Awareness is the fundamental currency of our reality” — Jimmy Edgar on the power of provocative art

Jimmy Edgar has always been a provocateur. With over twenty years at the forefront of experimental music, he doesn't think music NFTs are worth getting excited about. He speaks to Clovis McEvoy about his creative practice, why everything was really all about visual art, and how AI has allowed him to subvert his own aesthetics.

Artistry
Music

How Milo Lombardi pioneered music NFTs – and helped others follow in his footsteps

Milo Lombardi is a pioneering figure in web3 music. Clovis McEvoy sat down with the saxophonist to talk about his journey to NFTs, why he puts so much time into onboarding fellow musicians, and what 2023 might bring for the space.

Artistry
Music

How web3 gave Fifi Rong a new connection with her fans

A fiercely independent artist, Fifi Rong has carved a career path as unique as her music. In the lead up to her forthcoming EP, she speaks with Clovis McEvoy about drawing inspiration from her heritage, making sacrifices for art, and the paradigm shift of web3.

Artistry
Music

“It made people think of the music on a deeper level” – Domino on building a world around his music

A breakout star in web3 music, Domino broke new ground with the release of Presessence Vol.1. As he prepares for the release of his follow-up album, the artist sits down with Clovis McEvoy to talk about Rolling Stone, the magic of music, and what it takes to build an independent career.

Artistry
Music

Music licensing is broken, and Dequency is fixing it in a way that only web3 can

Dequency has been making waves since launching last year. Web3’s flagship sync-licensing marketplace conducted the first ever music licence onchain and is leveraging web3 tools to build a better licensing system. Clovis McEvoy speaks to founder and CEO, Keatly Haldeman, about why he made the transition from web2, how to fix royalty payments, and crowdsourcing musical taste.

Artistry
Music

“These are songs I've never teased before because they're very precious” — in conversation with Sad Alex

After walking away from a label deal, sad alex found new creative freedom as an independent musician. She speaks to Clovis McEvoy about bringing a different side of her music to web3, the importance of community support, and choosing to take the harder path.

Artistry
Music

“I was going to make music or die trying” — in conversation with Jagwar Twin

Known for his eclectic music and innovative multi-media projects, Jagwar Twin is using the power of web3 to take his immersive storytelling to a new level. The artist sat down with Clovis McEvoy to talk about the new album, his unusual approach to social media, and letting fans explore a prism of his own mind.

Artistry
Music

New tune, same instruments: the changing landscape of web3 music labels

“Ideally an artist who passes through us will have learned everything there is to know about making it on their own.” Clovis McEvoy speaks with founders and industry experts about how web3 is redefining record labels, and what it means for artists.

Artistry
Music

“We believe people are interested in something that is unique for the ears as well as the eyes.”

Generative music, so far, hasn't left the same impact as generative art in web3 culture. Weav are trying to change that, making it easy for anyone to create a truly unique song. Clovis McEvoy speaks to Weav’s Keit Kollo and Mansimran Singh about adaptive music in web3, making tools accessible, and their plans for the metaverse.

Artistry
Music

“We’re looking to break the barrier on what's possible”

omgkirby have been in the vanguard of web3’s generative music scene. Their collections sell out in minutes, they've pioneered entirely new models of music ownership, and with millions of listeners on Spotify, they're the closest web3 music has come to the mainstream. They speak to Clovis McEvoy about redefining “what's possible with music creation” and their unprecedented generative collection with Channel Tres.

Artistry
Music

Putting the pieces together — how Nissi Ogulu is crafting a legacy

Lagos-born and London-based, Nissi Ogulu is telling stories about the breadth of African musical culture. The artist talks to Clovis McEvoy about her recent exhibition, African creativity, and how web3 is making a career in art accessible.

Artistry
Music

“I had no manager, no label, no one telling me how I should do it” — in conversation with Violetta Zironi

After a burgeoning music career that stalled during Covid, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

Artistry
Music

Onboarding with Aitch: the UK's first ever chart-eligible album is poised to bring a wave of new fans into the space

EXCLUSIVE: one of the UK's most exciting musical talents, Aitch tells Culture3 why NFTs were “an obvious step” and how he is leaning into web3's core features to build a stronger relationship with his fans. Clovis McEvoy explains what makes this is a big step for web3, Aitch, and LimeWire — and why it is one to watch.

Artistry
Music

“Web3 feels like you don’t need the industry” — how Ed Balloon is making a music career on his own terms

After forming his first band at the age of 10, Ed Balloon struggled to break through as a cross-genre musician. His is a story of how serendipity and moments of inspiration come to the persistent and the committed, and how web3 gave this Boston-born artist an opportunity to share his message that he's taking full advantage of.

Artistry
Music

How Jburn is building a hip hop career from the ground up

“I don't have designs or big plans for these things I’m making, I just build them brick by brick” — Jburn shows how artists are taking careers into their own hands with web3. He talks web3 music with Clovis McEvoy, and figuring out how to adjust to finally having fans.

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