Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Inception

How Play-to-Earn gaming can thrive in web3

Few sectors have experienced as much volatility in the past 12 months as web3 gaming. The sector became particularly associated with scams and speculation, and has a long way back to regain the trust, participation, and wallets of gamers. Greg Larson explains what needs to change.

January 9, 2023

Aleph: Bringing decentralisation to the last mile of the internet

Most of today’s most popular apps and websites rely on centralised servers to thrive. That's a problem for everyone, but particularly decentralised applications in web3, that aren't as decentralised as they might seem. Randy Ginsburg explores how Aleph provides truly decentralised solution to secure the web.

January 6, 2023

Spexi: building a fly-to-earn drone economy

Bill Lakeland has long dreamt of building a network of drones to capture important earth imagery. He’s using the blockchain to bring his vision to life. Randy Ginsburg dives into Spexigon, the fly-to-earn platform bringing a new model to the aerial imagery industry.

December 29, 2022

How Service DAOs are rewiring the traditional agency

Service DAOs present a new opportunity for professionals to collaborate beyond the traditional agency or partnership. Jason Levin explores those leveraging web3 to disrupt the traditional economy and pieces together the roadmap for those trying to do the same.

December 29, 2022

The future of fashion is digital. NFTs will make it magical.

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

December 14, 2022

Crypto capital: how DAOs are bringing investing onchain

DAOs make it easy for people to pool funds over the internet. Investment DAOs are one of the most obvious and impactful uses of that unique feature of web3. Jason Levin explores how the sector is taking shape and the key actors to watch.

December 4, 2022

What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.

November 30, 2022

Opening the door to an NFT community super-app

Can bundling everything NFT creators need into a single app help make mainstream adoption a reality? Op3n wants to make it easy for anyone to create an engaging community in web3. Randy Ginsburg explores what it might look like.

November 21, 2022

Introducing Flow, the default chain for mainstream brands

Flow was built not to break under the stress of major NFT collections. Founded by the team behind one of the first web3 games, CryptoKitties, Flow has powered the biggest mainstream applications of NFTs. Ekin Genç speaks to the team, the builders, and the community to explain why it's one of web3's most important blockchains.

November 5, 2022

How Chris Castig is building web3's answer to Discord

Chris Castig has always sought to give other people a voice. An educator before becoming an entrepreneur, his first company taught people to code in 30 days. He speaks with Leo Nasskau about his new mission at Console, giving communities better tools to collaborate by “super-powering the chat” and using blockchain to disrupt web3's own darling: Discord. Lea Rose Emery tells the story.

Léa Rose Emery

November 1, 2022

Diving into Golden: using web3 to equip the world with all the knowledge it needs

Wikipedia is one of the world's greatest examples of human collaboration. But it's not without its flaws. By giving contributors ownership of their contributions, Golden lets them profit from their insight and wants to offer knowledge on every topic that world needs. Ekin Genç speaks to Jude Gomila about how he's building it.

October 18, 2022

Why Arbitrum is one of Ethereum's most important scaling solutions

Arbitrum is the largest layer-2 on Ethereum with applications ranging from helping manage millions of dollars in decentralised finance to connecting some of the most vibrant communities on Reddit. Ekin Genç explores how it works, what it can do, and why artists and builders should be excited by it.

September 18, 2022

A web3 use-case for everyone online: decentralised data storage

“It is the one familiar and obvious use case that billions of Internet users can be exposed to before the rest of web3.” Advocates have high hopes for decentralised file storage, which is already being used to ensure the integrity of documents from presidential handovers to NFT assets. Ekin Genç explores whether the sector is worth the hype and identifies what's needed to make it mainstream.

September 16, 2022

Protect Protocol: the fight against art theft in web3

Billions are lost to scams in web3. One of the most underappreciated is the simple theft of digital art and selling it as your own. Everyone else suffers: artists, who are not compensated for their work, and collectors, who thought they were joining an artist's community. Ekin Genç explores DeviantArt's Protect Protocol, which has alerted artists to over half a billion potential thefts.

September 7, 2022

Inside 9dcc: gmoney reveals his vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

August 29, 2022

Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

August 24, 2022

Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces revolve around the idea of holding, or flipping, or all sorts of financial transactions. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

Personal Tokens: what they are and how they work

Randy Ginsburg explains how Vitalik Buterin’s newest vision could change your life and become a foundation of a decentralised society.

Mad Realities: where engagement beats views

Community-led content is the future of storytelling and its natural home is in web3. Mad Realities is at the forefront of this new medium. Randy Ginsburg dives in to see how far they've come and explore if they can make it work.

“Hey guys, welcome to my chain!” — A web3 alternative for the creator economy

“If Instagram or TikTok disappeared, as a creative who uses these channels to create content or share your work, you would lose what you built, your audience, and your work created on those platforms.” Protocols like the402, Glass, and Zora are working to change this.

Explore topics

Visual

Art and film define the cultural narratives that guide our future

Music

Music has always been ahead of the curve — it's defining our next era

Experiential

Technology creates new ways to experience culture — in turn, they define us

Innovation

Emerging technologies that hint at the coming revolution

Inception

Experimental applications of pioneering tech

Impact

How technology is shaping our life and world

Ideas

Ideas about the systems that shape society

Action

How changemakers navigate society to shift our world

Today’s influence

“Anything that behaves as a supply chain, blockchain can vastly improve its efficiency. It doesn’t matter if it’s people, data, or money” — Ginni Rometty

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