Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Inception

What if the Smithsonian was curated by the internet?

Museums haven't changed for centuries. Embracing the wisdom of crowds, Arkive uses blockchain to reinvent them, coordinating thousands of curators who vote to acquire and exhibit items all over the world. Co-founder Jordan Topoleski tells Mariquita de Boissière how they plan to reshape the cultural landscape.

Mariquita de Boissière

August 12, 2023

In conversation with Stani Kulechov: one of web3's most important entrepreneurs

What's the secret to making the internet a fairer place? According to Stani Kulechov, it's blockchain. One of web3's leading entrepreneurs, he's the founder of social media protocol Lens and billion-dollar DeFi market Aave. Stani tells us how blockchain is going to transform the internet into a place for choice and genuine human connection.

David Harrington

Inside the new genre of gaming – where blockchain puts the players in charge

Digital design studio CTHDRL has produced some of the coolest experiences in web3. But it's their latest project that's really grabbing people's attention. Co-founders Josh Hubberman and John Robson tell us how this new puzzle is redefining the way games are developed, maintained, and owned.

Why LimeWire’s relaunch stalled and what they’re doing to fix it

After an initial relaunch that left fans and artists wanting more, LimeWire is changing course with a new subscription model. Clovis McEvoy speaks with co-CEOs Paul and Julian Zehetmayr about moving away from one-off drops, combining subscriptions with scarcity, and putting ownership back in the hands of creators.

Working with the enemy: Avenged Sevenfold’s heavy metal approach to NFT ticketing

Renowned heavy metal band Avenged Sevenfold have been using NFTs to give their fans exclusive perks since 2021. Now they’re on a new blockchain adventure with Ticketmaster to add to the fan experience. We met with lead singer M. Shadows to see how the band are leveraging the power of NFTs, the challenges of working with an industry giant, and why NFTs won’t benefit artists as much as fans.

How a Coppola family non-profit plans to use web3 to revolutionise film (again)

Decentralized Pictures, the film fund founded by Roman Coppola, Leo Matchett, and Michael Musante, has become the preeminent voice on web3 film, and a core part of the Coppola family mission: to get more independent films made. Mark Fielding explores how the blockchain is making possible an entirely new model of film financing.

The inside story at Rarible: bringing NFTs to every community

Rarible co-founder Alex Salnikov wants to reimagine how you pick up your NFTs. He speaks to Leo Nasskau about his web3 journey as a crypto-native, decentralising the Rarible protocol, and being bullish on new IP. Léa Rose Emery tells the story.

Léa Rose Emery

The chase to save horse racing with NFTs

Horse racing is an ageing industry. Stables wants to completely reimagine the narrative by connecting real horses to fan-owned NFTs. David Harrington speaks to founder Constantin Garreau about attracting new audiences, growing a community, and forging experiences that last for decades.

David Harrington

How blockchain is fixing the $2 trillion problem in business financing

The business sector faces a finance gap worth $2 trillion, while businesses around the world are looking to borrow the same amount. But financing companies aren’t helping them. With blockchain, businesses can reach those companies willing to support them, and the technology ensures that everything is transparent and simple. Inês Bragança Gaspar examines how blockchain is moving financing forward.

Inês Bragança Gaspar

Traditional media is broken. Matt Medved wants to fix it with NFTs.

A beloved DJ and even more successful editor, Matt Medved has led the cultural vanguard for decades. He entered the NFT space to elevate culture, much like he did at Billboard and SPIN in his pre-web3 life. Now he's looking to turn his traditional media schooling upside down, as he tells Leo Nasskau his plan to reinvent it with NFTs. Lea Rose Emery writes the story.

Léa Rose Emery

Your next Birkin might only exist in the metaverse

Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.

McKenna Sweazey

Surfing free of censorship: how Tomi wants to take dictatorship out of the internet

Our modern internet experience is the product of what governments want citizens to see. In most countries, that is harmless in practice, but in others, it can be a matter of life and death. Tomi, a collective of one hundred developers in eight countries, is building a new internet to tackle that, with privacy at its core. Michael Stahl explores what it might look like.

Abram Dawson explains how 0xSplits is helping empower innovation

With a focus on gas efficiency and composability, 0xSplits has become the payment protocol of choice for some of web3’s most innovative and successful projects. Co-founder Abram Dawson speaks with Clovis McEvoy about the problems they set out to solve and the journey so far.

How P2E gaming could be saved with the right economic model

A stable in-game economy is the white knight of web3 gaming. The key to a sustainable play-to-earn game lies in the right economic model, but nobody has cracked the code. Greg Larson explores how a forgotten currency from 1930s Austria could provide the answer.

February 20, 2023

How DayAway is transforming luxury travel with NFTs

Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.

February 8, 2023

How marketing DAOs are reinventing the web2 marketing agency

In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.

February 7, 2023

What Audius did differently to make 7 million people care about music on the blockchain

CEO and co-founder of Audius, Roneil Rumberg is building a music streaming platform that connects artists and fans directly. He speaks to Megh Duwadi about the streamer and why web3 is the right place to inject a sense of community into the music scene.

February 6, 2023

Inside the company revitalising legacy TV with web3

TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.

February 3, 2023

Why Starbucks thinks the future of coffee lies in NFTs

With 30 million members, Starbucks' loyalty programme is one of the most successful in the world. Randy Ginsburg explains why the coffee giant is turning to NFTs for a programme that accounts for over 50% of its sales.

February 1, 2023

Can web3 change film financing?

Traditional methods of film-funding leave much to be desired. With it being almost impossible for proposals to gain backing from big, studio executives, filmmakers are often relegated to low-value crowdfunding. Web3 is providing an alternative solution. Dominique Roy discusses Hollywood gatekeeping, and how web3 is making the filmmaking industry more accessible.

January 10, 2023

Explore topics

Visual

Art and film define the cultural narratives that guide our future

Music

Music has always been ahead of the curve — it's defining our next era

Experiential

Technology creates new ways to experience culture — in turn, they define us

Innovation

Emerging technologies that hint at the coming revolution

Inception

Experimental applications of pioneering tech

Impact

How technology is shaping our life and world

Ideas

Ideas about the systems that shape society

Action

How changemakers navigate society to shift our world

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