Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Impact

Technology

Impact

Medical music is striking a chord

Tristra Newyear Yeager explores how the convergence of AI, wearables, and digital music can bring us health and wellness directly through our earbuds?

Tristra Newyear Yeager

July 10, 2023

Technology

Impact

Is AI normalising creative theft?

Generative AI tools are democratising creativity. But who truly owns the work they make? We navigate the tricky bridge between inspiration and industrialised theft.

Code-driven Couture: the rise of generative fashion

A new era of creative expression is emerging at the synthesis of fashion, art, and software. Kolja Pitz explores what generative art means for fashion, both physical and digital, and how it could revolutionise what we wear.

Deepfakes are going to make you question every advert you see

With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.

Extended reality is going mainstream by embracing art

As Justin Melillo, co-founder of world-building platform Mona, puts it, “There are really big numbers spending more and more time inside headsets.” If society has ever been ready to explore art through the lens of technology, it’s now. Clovis McEvoy talks with the builders who are uniting creative communities and exploring the artistic metaverse.

Here’s why teachers are taking their students into the metaverse

Educational institutions are entering the metaverse, using fully immersive experiences paired with virtual reality tech to engage students in schools across the world. The potential to reach hundreds of millions of learners worldwide is making their investment well worth it, as educators embrace extended reality to reach them.

Defining the metaverse — and problems with the media that write about it

The metaverse is the latest in a long line of futuristic ideas to get misrepresented by the tech media. Technology coverage needs to do more than hate on the subjects it writes about, argues Leo Nasskau.

Will the metaverse kill live performances or make them even better?

Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.

How brands are using the metaverse to stay relevant in the digital age

The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.

In the future, you'll go to the store from your home

Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

Mona opens the door to a new medium for architecture

Mona's aim has always been to empower creating, collecting, and sharing virtual experiences at the intersection of the metaverse, extended reality, and blockchain. Nina Knaack speaks to co-founder Justin Melillo about the evolution his platform and why virtual experiences are worth getting excited about.

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

A metaverse owned by companies taking a cut will never reach its full potential. Open metaverses built on decentralised blockchains unlock new possibilities for creativity and commerce that would not be realised in a centralised experience. Randy Ginsburg contrasts two organisations building the early stages of that vision.

Webaverse: creating a metaverse platform that's open to everyone

With $120bn investment in 2022, the metaverse has soared ahead of the crypto space. But with attention from major players like Facebook and Microsoft, it's natural to worry how original the technology will be. Randy Ginsburg dives into Webaverse, the democratised, interoperable, and cross-platform software that CEO Ahad Shams plans to turn into the operating system of the open metaverse.

Randy Ginsburg

September 30, 2022

Explore topics

Impact

Medical music is striking a chord

Is AI normalising creative theft?

Code-driven Couture: the rise of generative fashion

Deepfakes are going to make you question every advert you see

Extended reality is going mainstream by embracing art

Here’s why teachers are taking their students into the metaverse

Defining the metaverse — and problems with the media that write about it

Will the metaverse kill live performances or make them even better?

How brands are using the metaverse to stay relevant in the digital age

In the future, you'll go to the store from your home

Education redefined: how augmented reality is changing the way we learn

Mona opens the door to a new medium for architecture

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

Webaverse: creating a metaverse platform that's open to everyone

Visual

Music

Experiential

Innovation

Inception

Impact

Ideas

Action

Impact

Medical music is striking a chord

Is AI normalising creative theft?

Code-driven Couture: the rise of generative fashion

Deepfakes are going to make you question every advert you see

Extended reality is going mainstream by embracing art

Here’s why teachers are taking their students into the metaverse

Defining the metaverse — and problems with the media that write about it

Will the metaverse kill live performances or make them even better?

How brands are using the metaverse to stay relevant in the digital age

In the future, you'll go to the store from your home

Education redefined: how augmented reality is changing the way we learn

Mona opens the door to a new medium for architecture

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

Webaverse: creating a metaverse platform that's open to everyone

Visual

Music

Experiential

Innovation

Inception

Impact

Ideas

Action

“I was talking to myself about web3 for two years: now I’m a genius? I just did the research” — Champ Medici