Built on web3

Built on web3
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Built on web3

How far can we go? Ben Mayor White talks adidas and why the future of branding is in web3

Adidas' drop with Bored Ape Yacht Club, PUNKS Comic, and gmoney will always be one of web3's most iconic moments. It's architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling a little bit like Keanu Reeves. Léa Rose Emery tells the story.

Communities
Built on web3

Wise Sigma Toad takes us inside the mind of an NFT community manager

An "art spectator", web3 enthusiast, and a Community Manager at Objkt, Wise brings a wealth of expertise and advice from helping artists navigate the web3 space to building a better user experience. Speaking to Steph Kunkel, she shares her journey, thoughts on what’s next for cryptoart, and what artists need to do to stand out.

Communities
Built on web3

How Ethnology is immortalising stories of the ancients on-chain

For centuries, local communities around the world have told stories and legends about their culture. Many are forgotten to the sands of time, and lost. Ethnology is building a community dedicated to sustaining those stories and immortalising the totems of cultural groups from around the world. Micah Ray explores their new series and speaks to founders Pablo Garcia and Matt Ashcroft about the arduous process of hand-drawing a 10k PFP collection.

Communities
Built on web3

“From my dreams to your eyes” – how web3 has unleashed Swickie's creative power

Swickie was always a creative, but as a web2 marketer always felt constrained. By contrast, web3 gave her the ability to build a brand on her own terms. “What I love about web3 projects is how you're buying into a project which gives other people ownership so that they also care what happens to it.” She speaks to Mariquita de Boissière about building #TeamKiki with her Bored Ape and discovering herself as a multi-disciplinary artist in her own right.

Communities
Built on web3

Mad Realities: where engagement beats views

Community-led content is the future of storytelling and its natural home is in web3. Mad Realities is at the forefront of this new medium, but can they make it work?

Communities
Built on web3

"It felt like me" — How Champ Medici is forging his own path and brand as a driving force in web3

"So we can all touch the world." Champ Medici felt web3 in his soul enough to drop a promising sports career. Now an influential collector, community builder, and investor, he's driven to build a legacy in web3 that inspires everyone to touch the world. Interviewed by skidrowcrypto in Los Angeles, Léa Emery writes the story.

Communities
Built on web3

How DAOs are creating a new model of work

DAOs enable a whole new model of working, with flat hierarchy, democratic voting, full transparency, and a policy of open doors. Ekin Genç explores how when all that matters is your contribution, communities can form from across the globe and accomplish immense and innovative goals – and set a model for the web2 corporations of today.

Communities
Built on web3

“Community is a fundamental pillar of this new web3 world” — in conversation with Lord Truffington

Truff to his friends, Lord Truffington is a trader turned collector, and he's on a mission. He sat down with Leo Nasskau to talk the about two types of crypto art markets and how he wants to make collecting better for everyone.

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“Most of the things I'm doing right now in web3 are things I wanted to do in web2 — but it was just so much harder there” — Jburn

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