Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Blockchain

Inside 9dcc: gmoney's vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

August 29, 2022

Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

August 24, 2022

Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces revolve around the idea of holding, or flipping, or all sorts of financial transactions. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

Personal Tokens: what they are and how they work

Randy Ginsburg explains how Vitalik Buterin’s newest vision could change your life and become a foundation of a decentralised society.

“Hey guys, welcome to my chain!” — A web3 alternative for the creator economy

“If Instagram or TikTok disappeared, as a creative who uses these channels to create content or share your work, you would lose what you built, your audience, and your work created on those platforms.” Protocols like the402, Glass, and Zora are working to change this.

Expanding the Cosmos: an introduction to Layer 0

How Layer 0 solutions like Cosmos are creating a decentralised 'Internet of Blockchains'. Randy Ginsburg explains how, in doing so, Cosmos can create a blockchain ecosystem that could scale to power the entire world.

The essential Music NFT contract resource

NFT music contracts that leave one party with the short straw damage the reciprocal relationships that creators have with their fans. Water & Music's contract builder is beginning to solve the problem. Clovis McEvoy speaks to Water & Music’s Jonathan Larr about the builder, off-chain benefits, and drawing up a new legal framework for the web3 era completely from scratch.

How Psychedelic Anonymous wants to build the next big thing in NFTs

An NFT trait economy would let you put an adidas headband on your Bored Ape, and could unleash the next NFT bull cycle. Psychedelics Anonymous is hoping it does, and plan to be the ones to make it happen. Randy Ginsburg spotlights the enormous potential of their Divine Entities marketplace.

GameStop the show: $GME's NFT marketplace fast out the blocks

If you had to predict the biggest NFT marketplace to launch in 2022, you'd have been forgiven for ignoring GameStop. But the eddit favourite has been quietly exploring web3 for over a year and launched its NFT marketplace this week, overtaking Coinbase's total traded volume within 48 hours. Ekin Genc expains why GameStop is well-positioned to carve out its own space in NFTs.

LimeWire's new mission to bring music collectibles to millions

Under new ownership, LimeWire is reinventing itself as an music NFT marketplace. A deal with Universal Music, fiat payments, and innovative ways to engage means that LimeWire could become the NBA Top Shot of music.

A new development on the block: inside the companies putting real estate on blockchain

Real estate is a $200 trillion sector, and too much of it is done on paper. With blockchain, NFTs, and smart contracts, web3 has much to offer one of history's oldest industries. Ekin Genç dives into some of the companies bringing web3 into real estate and explores some of the key benefits that blockchain offers the sector.

How Arpeggi is rebuilding music-making with blockchain

Music sampling created our favourite songs, reshaped the music industry, and inspired the hip-hop genre. But it's broken, dominated by web2 labels who charge crippling fees. Clovis McEvoy speaks to the team behind Arpeggi, the a16z-backed startup that's aiming to fix it.

Leveraging digital assets for more: how liquidity protocols are breaking into NFT lending

Net wealth locked up in illiquid JPEGs is a running gag in crypto, but Ekin Genç explores how handful of builders are creating DeFi-powered protocols to bring liquidity to the NFT market, and a slew of opportunities for the space.

Ticket inspection: taking a closer look at the NFT use case that's already here

Ticketing is an industry with glaring problems, from scalping to fraud to scams. Ekin Genç explores how NFTs present a fundamental fix to a major industry and speaks to the builders working on scaling a technology that has already been adopted by the likes of Lewis Capaldi, Ticketmaster, and UEFA.

Gamechangers: how web3 is helping sports lovers engage with their teams and create their own

NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.

Explore topics

Blockchain

Blockchain is changing how the world – and the next billion users – interacts with the internet

Art

Web3 art is taking creativity to unprecedented heights and opportunity; we curate the best of it

Artificial Intelligence

Artificial intelligence is identifying patterns we never knew existed

Metaverse

Extended reality is a revolutionary way to engage with the internet

Storytelling

Web3 is creating new categories of storytelling and redefining old ones; we're watching it all

Culture3 Ltd is registered in England. Company number: 14098122. Registered address: 22 Charterhouse Square, London, England, EC1M 6DX.