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A web3 use-case for everyone online: decentralised data storage

“It is the one familiar and obvious use case that billions of Internet users can be exposed to before the rest of web3.” Advocates have high hopes for decentralised file storage, which is already being used to ensure the integrity of documents from presidential handovers to NFT assets. Ekin Genç explores whether the sector is worth the hype and identifies what's needed to make it mainstream.

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Protect Protocol: the fight against art theft in web3

Billions of dollars are lost to scams and hacks in web3. One of the most underappreciated is the simple theft of art online and claiming it as your own on an NFT marketplace. Everyone else suffers: artists, who do not get compensated for their work, and collectors, who thought they were joining a community that shared their values. Ekin Genç explores DeviantArt's Protect Protocol, and how it has scanned over half a billion NFTs to alert artists to thieves profiting from stolen work.

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Inside 9dcc: web3's vision to bring luxury fashion on-chain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector.

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Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

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Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces really revolve around the idea of holding, or flipping, or doing all sorts of financial transactions around the NFT. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

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GameStop the show: $GME's NFT marketplace fast out the blocks

If you had to predict the biggest NFT marketplace to launch in 2022, you'd have been forgiven for ignoring GameStop. But the reddit favourite has been quietly exploring web3 for over a year and launched its NFT marketplace this week, overtaking Coinbase's total traded volume within 48 hours. Ekin Genc expains why GameStop, having built a strong relationship with customers over the decades and a technically-excellent NFT ecosystem, is well-positioned to carve out its own space in NFTs.

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LimeWire's new mission to bring music collectibles to millions

Under new ownership, LimeWire is reinventing itself as an music NFT marketplace. A deal with Universal Music, fiat payments, and innovative ways to engage means that LimeWire could become the NBA Top Shot of music.

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A new development on the block: inside the companies putting real estate on blockchain

Real estate is a $200 trillion sector, and too much of it is done on paper. With blockchain, NFTs, and smart contracts, web3 has much to offer one of history's oldest industries. Ekin Genç dives into some of the companies bringing web3 into real estate and explores some of the key benefits that blockchain offers the sector.

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"It's about relationships, collaborations, and new music" — how Arpeggi is rebuilding music-making with blockchain

Music sampling created our favourite songs, reshaped the music industry, and inspired the hip-hop genre. But it's broken, dominated by web2 labels who charge crippling fees. Clovis McEvoy speaks to the team behind Arpeggi, the a16z-backed startup that's aiming to fix it.

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Gamechangers: what web3 offers sports lovers, teams, and innovators

NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.

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