Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Applications

How notable brands can use NFTs to revitalise their IP

As the hype around NFTs has died down, major brands are beginning to explore how they can use them to breathe new life into their old intellectual property. From TV franchises to luxury clothing lines, these brands may find that NFTs are the key to re-engaging consumers and revitalising their existing IP. Greg Larson investigates the role of NFTs in bringing beloved franchises back to life.

February 3, 2023

Into the Odyssey: Starbucks’ web3 loyalty programme is picking up steam

Starbucks Odyssey, the coffee chain’s blockchain-powered loyalty programme, demonstrates a strategic and long-term approach to web3. Randy Ginsburg explains why loyalty programme's are better on web3 and what we can learn from the Starbucks roll out.

February 1, 2023

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

January 27, 2023

How Play-to-Earn gaming can thrive in web3

Few sectors have experienced as much volatility in the past 12 months as web3 gaming. The sector became particularly associated with scams and speculation, and has a long way back to regain the trust, participation, and wallets of gamers. Greg Larson explains what needs to change.

January 9, 2023

How LTD.INC is bringing ultra-rare physical items onchain

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

December 14, 2022

What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. The question is, is it working? Randy Ginsburg explores how the world's most loved sport is approaching NFTs and the metaverse in a different way – and identifies what works and what needs to improve.

November 30, 2022

How Chris Castig is building web3's answer to Discord

Chris Castig has always sought to give other people a voice. An educator before becoming an entrepreneur, his first company taught people to code in 30 days. He speaks with Leo Nasskau about his new mission at Console, giving communities better tools to collaborate by “super-powering the chat” and using blockchain to disrupt web3's own darling: Discord. Lea Rose Emery tells the story.

Léa Rose Emery

November 1, 2022

A web3 use-case for everyone online: decentralised data storage

“It is the one familiar and obvious use case that billions of Internet users can be exposed to before the rest of web3.” Advocates have high hopes for decentralised file storage, which is already being used to ensure the integrity of documents from presidential handovers to NFT assets. Ekin Genç explores whether the sector is worth the hype and identifies what's needed to make it mainstream.

September 16, 2022

Protect Protocol: the fight against art theft in web3

Billions of dollars are lost to scams and hacks in web3. One of the most underappreciated is the simple theft of art online and claiming it as your own on an NFT marketplace. Everyone else suffers: artists, who do not get compensated for their work, and collectors, who thought they were joining a community that shared their values. Ekin Genç explores DeviantArt's Protect Protocol, and how it has scanned over half a billion NFTs to alert artists to thieves profiting from stolen work.

September 7, 2022

Inside 9dcc: gmoney's vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

August 29, 2022

Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

August 24, 2022

Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces really revolve around the idea of holding, or flipping, or doing all sorts of financial transactions around the NFT. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

GameStop the show: $GME's NFT marketplace fast out the blocks

If you had to predict the biggest NFT marketplace to launch in 2022, you'd have been forgiven for ignoring GameStop. But the reddit favourite has been quietly exploring web3 for over a year and launched its NFT marketplace this week, overtaking Coinbase's total traded volume within 48 hours. Ekin Genc expains why GameStop, having built a strong relationship with customers over the decades and a technically-excellent NFT ecosystem, is well-positioned to carve out its own space in NFTs.

LimeWire's new mission to bring music collectibles to millions

Under new ownership, LimeWire is reinventing itself as an music NFT marketplace. A deal with Universal Music, fiat payments, and innovative ways to engage means that LimeWire could become the NBA Top Shot of music.

A new development on the block: inside the companies putting real estate on blockchain

Real estate is a $200 trillion sector, and too much of it is done on paper. With blockchain, NFTs, and smart contracts, web3 has much to offer one of history's oldest industries. Ekin Genç dives into some of the companies bringing web3 into real estate and explores some of the key benefits that blockchain offers the sector.

"It's about relationships, collaborations, and new music" — how Arpeggi is rebuilding music-making with blockchain

Music sampling created our favourite songs, reshaped the music industry, and inspired the hip-hop genre. But it's broken, dominated by web2 labels who charge crippling fees. Clovis McEvoy speaks to the team behind Arpeggi, the a16z-backed startup that's aiming to fix it.

Gamechangers: what web3 offers sports lovers, teams, and innovators

NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.

Explore topics

Web3 in society

The big picture in web3: how the internet and society is changing

Music

Music is the next opportunity for web3; the space is only just beginning to grow

Augmented by web3

Web3 enables new ways of organising, and existing communities are waking up to the opportunity

Storytelling

Web3 is creating new categories of storytelling and redefining old ones; we're watching it all

Platforms

Every new protocol creates an entire realm of applications in web3, and another step forward

Today’s influence

“I think the work that stands out in web3 are those unique, fearless voices that finally have a place to shine” — Brandon Mighty

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