“It is the one familiar and obvious use case that billions of Internet users can be exposed to before the rest of web3.” Advocates have high hopes for decentralised file storage, which is already being used to ensure the integrity of documents from presidential handovers to NFT assets. Ekin Genç explores whether the sector is worth the hype and identifies what's needed to make it mainstream.
Billions of dollars are lost to scams and hacks in web3. One of the most underappreciated is the simple theft of art online and claiming it as your own on an NFT marketplace. Everyone else suffers: artists, who do not get compensated for their work, and collectors, who thought they were joining a community that shared their values. Ekin Genç explores DeviantArt's Protect Protocol, and how it has scanned over half a billion NFTs to alert artists to thieves profiting from stolen work.
Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector.
With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.
“NFT marketplaces really revolve around the idea of holding, or flipping, or doing all sorts of financial transactions around the NFT. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.
If you had to predict the biggest NFT marketplace to launch in 2022, you'd have been forgiven for ignoring GameStop. But the reddit favourite has been quietly exploring web3 for over a year and launched its NFT marketplace this week, overtaking Coinbase's total traded volume within 48 hours. Ekin Genc expains why GameStop, having built a strong relationship with customers over the decades and a technically-excellent NFT ecosystem, is well-positioned to carve out its own space in NFTs.
Under new ownership, LimeWire is reinventing itself as an music NFT marketplace. A deal with Universal Music, fiat payments, and innovative ways to engage means that LimeWire could become the NBA Top Shot of music.
Real estate is a $200 trillion sector, and too much of it is done on paper. With blockchain, NFTs, and smart contracts, web3 has much to offer one of history's oldest industries. Ekin Genç dives into some of the companies bringing web3 into real estate and explores some of the key benefits that blockchain offers the sector.
Music sampling created our favourite songs, reshaped the music industry, and inspired the hip-hop genre. But it's broken, dominated by web2 labels who charge crippling fees. Clovis McEvoy speaks to the team behind Arpeggi, the a16z-backed startup that's aiming to fix it.
NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.
New communities are being built on web3, setting the stage for new models of collaboration
Web3 enables new ways of organising, and existing communities are waking up to the opportunity
The backbone of web3 – we identify the builders making blockchains scalable and secure
Web3 is creating new categories of storytelling and redefining old ones; we're watching it all