Justin Waldron has already built a multi-billion dollar business once. In 2007, he co-founded Zynga, and transformed how people think about gaming by designing social games like FarmVille on Facebook.
Zynga later sold for $13 billion, but Justin also saw the pitfalls of building in web2, where Zynga's reliance on Facebook made for a volatile relationship. That's what made web3 such an exciting alternative.
In this episode, we take Justin's insights from Zynga, like how to make a good game and how to succeed as a young founder, and apply them to his new mission in web3: Storyverse. If successful, Justin's plan for storytelling NFTs will make define a new category, alongside the likes of music and generative art. This is a conversation full of insight that you don't want to miss.
Our favourite quote? "How do you let people make a new form of entertainment with NFTs, with an IP that they already love?"
Leo is part of the founding team at Culture3. He has been in the web3 space since 2020 and is an award–winning editor. His podcasts reach tens of thousands a month and he is the Chair of UniReach, the EdTech non–profit he founded whilst studying at the University of Oxford. He writes about technology, web3, and culture.
