Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Community.

— technology is changing how people collaborate.
We analyse the societal impact.

How to pick an NFT conference in 2023

Web3's conference calendar is more full than ever before, with 10 major NFT events between February and May. Signal explains how to pick in a crowded calendar.

January 25, 2023

Augmented by web3

Inside the web3 fan groups transforming pro sports

Web3 presents an opportunity to reinvent how fans interact with their passions, not least in sport, where teams are finding new ways to bring fans into the action. David Harrington explores how teams from motorsports to sailing are finding new opportunities in web3.

David Harrington

January 19, 2023

Bored Ape Yacht Club is taking over the world and Josh Ong knows why

Josh Ong has played a key role in helping the Bored Ape Yacht Club become a cultural icon worn by the likes of Eminem. He speaks to Leo Nasskau about the early days of BAYC, when to leverage decentralisation to let a permissionless brand thrive, and how to manage the delicate balance between exclusivity and openness. Clovis McEvoy tells the story.

January 17, 2023

Why 2023 will be the year of PROOF — akaStevey talks art, community, and culture

akaStevey straddles the line between art enthusiast and trading degen unlike anyone else. Having come to web3 via the GameStop saga, she now plays a key role at PROOF, web3's leading art community. She tells Signal how she got here and what's to come for PROOF in 2023. Lea Rose Emery tells the story.

Léa Rose Emery

January 5, 2023

How Service DAOs are rewiring the traditional agency

Service DAOs present a new opportunity for professionals to collaborate beyond the traditional agency or partnership. Jason Levin explores those leveraging web3 to disrupt the traditional economy and pieces together the roadmap for those trying to do the same.

December 29, 2022

Culture3 Time Horizons: Looking Ahead to 2023

The 2020s promises to be a breakout decade for web3. We explore the top ten applications of the tech to emerge in 2023 and beyond, and chart when they're likely to make their mark. Read the full list to learn why we're optimistic about NFT ticketing, music licensing, zero-knowledge proofs, and more.

Culture3 Editorial

December 21, 2022

Hash, Bash, Cash: how change happens in web3

The collective aim of cryptocurrency began as a decentralised global currency. But on the road to becoming a multi-trillion dollar sector, what was once a small subculture has become a highly diverse ecosystem. Paul Dylan-Ennis explores the core principles that govern how change happens in web3.

Paul Dylan-Ennis

December 16, 2022

“There's a real sense of belonging” — tech, community, and culture with Sian Morson

Sian Morson has spent her career championing community and diversity. But she’s also a technologist who knows how to leverage tech to have a cultural impact. She sat down with Leo Nasskau to discuss making tech accessible, authentic communities, and The Blk Chain. Lea Rose Emery tells the story.

Léa Rose Emery

December 15, 2022

Crypto capital: how DAOs are bringing investing onchain

DAOs make it easy for people to pool funds over the internet. Investment DAOs are one of the most obvious and impactful uses of that unique feature of web3. Jason Levin explores how the sector is taking shape and the key actors to watch.

December 4, 2022

“This is a chance for everyone who has an activist heart to do something” – Inna Modja on art and activism in web3

Inna Modja has forged a path all of her own, combining an array of art forms with a hands-on approach to activism. The Malian singer spoke with Leo Nasskau about the power of storytelling, web3 philanthropy, and why she believes the space will continue to flourish. Clovis McEvoy tells the story.

November 27, 2022

“Web3 is the platform that we’ve been waiting for” — Manouschka Guerrier on finding her lanes in web3

Actress. Chef. Event Host. Web3 Advisor. Manouschka Guerrier has lived many professional lives. Having missed the boat to web2, she speaks to Ola Kalejaye about why she’s diving deep into web3 and how she found her niche.

November 9, 2022

Augmented by web3

UX first, seed phrase second: Reddit’s NFT Success

Reddit's NFT avatars have caused a storm across the crypto world. Not just an example of mainstream adoption, the digital collectibles also show how to make NFT utility accessible to the rest of the world. Ekin Genç brings insights from leading NFT collectors and traders to tell the story.

October 26, 2022

Web3 mobile and a new route to global adoption

Using web3 today comes with extensive frictions that hold back global adoption. Vlad Falin explains how web3's mobile innovations can remove them by rebuilding the operating systems they run on and profiles the leading mainstream manufacturers and web3-natives who are making it happen.

October 27, 2022

Web3 games need more controlled chaos

Web3 games aren't all that we hoped for yet. James Key argues that game developers have so far favoured monetisation over substance in the crypto space, leading to a proliferation of dull, one-dimensional assets which holds them back from competing with classic AAA titles.

October 6, 2022

What web3 needs to fix to go mainstream

Web3 isn't mainstream. That's not up for debate. Limited decentralisation, scalability issues, and a ponzi perception problem. Allen Taylor analyses three of the biggest criticisms made of web3, and explores whether they're fair, how close we are to fixing them, and if we need to worry.

September 27, 2022

Augmented by web3

Plus NFTs: how corporates are adopting NFTs to drive employee-led innovation

Could NFTs and DAOs be the future of employee-led innovation? Plus Company thinks so. A global network of 25 creative agencies, the organisation is turning to NFTs to encourage cross-company collaboration and build the foundations for an innovation DAO, led by the network's most engaged employees.

September 20, 2022

Ben Mayor White talks adidas and why the future of branding is in web3

Adidas’ drop with the Bored Ape Yacht Club will always be one of web3’s most iconic moments. Its architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling like Keanu Reeves. Léa Rose Emery tells the story.

Léa Rose Emery

September 14, 2022

Wise Sigma Toad takes us inside the mind of an NFT community manager

An “art spectator”, web3 enthusiast, and a Community Manager at Objkt, Wise brings a wealth of expertise and advice from helping artists navigate the web3 space to building a better user experience. Speaking to Steph Kunkel, she shares her journey, thoughts on what’s next for cryptoart, and what artists need to do to stand out.

September 9, 2022

How Ethnology is immortalising stories of the ancients on-chain

For centuries, communities around the world have told legends about their cultures. Many are forgotten to the sands of time, and lost. Ethnology is building a community to immortalising the totems of cultural groups. Micah Ray explores their new series and speaks to founders Pablo Garcia and Matt Ashcroft about the arduous process of hand-drawing a 10k PFP collection.

September 5, 2022

“From my dreams to your eyes” – how web3 has unleashed Swickie’s creative power

Swickie was always a creative, but as a web2 marketer always felt constrained. eb3 gave her the ability to build a brand on her own terms. She speaks to Mariquita de Boissière about building #TeamKiki with her Bored Ape and discovering herself as a multi-disciplinary artist in her own right.

Mariquita de Boissière

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