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— web3 is a re-working how people collaborate; it changes everything.

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web3 insight

What web3 needs to fix to go mainstream

Web3 isn't mainstream. That's not up for debate. Limited decentralisation, scalability issues, and a ponzi perception problem. Allen Taylor analyses three of the biggest criticisms made of web3, and explores whether they're fair, how close we are to fixing them, and if we need to worry.

Communities
Augmented by web3

Plus NFTs: how corporates are adopting NFTs to drive employee-led innovation

Could NFTs and DAOs be the future of employee-led innovation? Plus Company thinks so. A global network of 25 creative agencies, the organisation is turning to NFTs to encourage cross-company collaboration and build the foundations for an innovation DAO, led by the network's most engaged employees.

Communities
Built on web3

How far can we go? Ben Mayor White talks adidas and why the future of branding is in web3

Adidas' drop with Bored Ape Yacht Club, PUNKS Comic, and gmoney will always be one of web3's most iconic moments. It's architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling a little bit like Keanu Reeves. Léa Rose Emery tells the story.

Communities
Built on web3

Wise Sigma Toad takes us inside the mind of an NFT community manager

An "art spectator", web3 enthusiast, and a Community Manager at Objkt, Wise brings a wealth of expertise and advice from helping artists navigate the web3 space to building a better user experience. Speaking to Steph Kunkel, she shares her journey, thoughts on what’s next for cryptoart, and what artists need to do to stand out.

Communities
Built on web3

How Ethnology is immortalising stories of the ancients on-chain

For centuries, local communities around the world have told stories and legends about their culture. Many are forgotten to the sands of time, and lost. Ethnology is building a community dedicated to sustaining those stories and immortalising the totems of cultural groups from around the world. Micah Ray explores their new series and speaks to founders Pablo Garcia and Matt Ashcroft about the arduous process of hand-drawing a 10k PFP collection.

Communities
Built on web3

“From my dreams to your eyes” – how web3 has unleashed Swickie's creative power

Swickie was always a creative, but as a web2 marketer always felt constrained. By contrast, web3 gave her the ability to build a brand on her own terms. “What I love about web3 projects is how you're buying into a project which gives other people ownership so that they also care what happens to it.” She speaks to Mariquita de Boissière about building #TeamKiki with her Bored Ape and discovering herself as a multi-disciplinary artist in her own right.

Communities
Built on web3

Mad Realities: where engagement beats views

Community-led content is the future of storytelling and its natural home is in web3. Mad Realities is at the forefront of this new medium, but can they make it work?

Communities
Augmented by web3

“They know that eventually, it's going to come to pass” — Zain Verjee’s journey from CNN to NFTs

Zain Verjee began her career as the midnight love show DJ in Nairobi, and made it as a towering figure in journalism during 15 years at CNN. Her work has taken her across the world with the likes of the BBC and the Qatar Economic Forum, which she hosted last June. She speaks to Leo Nasskau about swapping CNN for NFTs, what blockchain could do for journalism, and how Africa can embrace web3 to have a transformative impact on the continent. Léa Rose Emery tells the story.

Communities
Augmented by web3

Welcome to the Commune.xyz — how DAOs are driving a renaissance of countercultural living

Mission-centric organisations are finding that DAOs can help them realise their vision. Ola Kalejaye explores the people creating the communes of the future.

Communities
Built on web3

"It felt like me" — How Champ Medici is forging his own path and brand as a driving force in web3

"So we can all touch the world." Champ Medici felt web3 in his soul enough to drop a promising sports career. Now an influential collector, community builder, and investor, he's driven to build a legacy in web3 that inspires everyone to touch the world. Interviewed by skidrowcrypto in Los Angeles, Léa Emery writes the story.

Communities
Built on web3

How DAOs are creating a new model of work

DAOs enable a whole new model of working, with flat hierarchy, democratic voting, full transparency, and a policy of open doors. Ekin Genç explores how when all that matters is your contribution, communities can form from across the globe and accomplish immense and innovative goals – and set a model for the web2 corporations of today.

Communities
Augmented by web3

How web3 is empowering a disability movement

From beds and behind screen readers, with nothing more than an internet connection. Mariquita Philippa de Boissière speaks to the disabled leaders who are setting new standards in web3, explores how blockchain can usher in new heights in accessibility, charts the evolution of disability justice from web2 to web3.

Communities
web3 insight

Closing thoughts at NFT.NYC: coverage from the ground (3/3)

Closing thoughts from Randy Ginsburg on NFT.NYC: why the community is what makes web3 special, why the space needs more mature voices, and why he'll see you there next year.

Communities
web3 insight

In full swing at NFT.NYC: coverage from the ground (2/3)

Randy Ginsburg reports from an ever-bustling New York city swarmed with web3 panels, parties, and other events. Today's diary explores all angles on IP in web3, plus a historic basketball tournament held by the Krause House.

Communities
web3 insight

Kick-off at NFT.NYC: coverage from the ground (1/3)

Culture3 had boots on the ground to capture NFT.NYC and witness how the world's biggest NFT conference was holding up in the bear market. Answer? Pretty good.

Communities
Built on web3

“Community is a fundamental pillar of this new web3 world” — in conversation with Lord Truffington

Truff to his friends, Lord Truffington is a trader turned collector, and he's on a mission. He sat down with Leo Nasskau to talk the about two types of crypto art markets and how he wants to make collecting better for everyone.

Today’s influence

“I was talking to myself (about web3) for two years, until NFTs became famous. Now I’m a genius? I just did the research” — Champ Medici

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