Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Commerce.

— technology is re-wiring every industry.
We curate deep insight on how.

Apple's Vision Pro is blowing everyone away — but the real vision is much bigger

Apple’s long-awaited headset has arrived with unrivalled hardware and an unrivalled price. But the Vision Pro aims to do more than wow. Clovis McEvoy analyses the tech, the experience, and what else is needed to create a computing revolution.

Code-driven Couture: the rise of generative fashion

A new era of creative expression is emerging at the synthesis of fashion, art, and software. Kolja Pitz explores what generative art means for fashion, both physical and digital, and how it could revolutionise what we wear.

Why the metaverse needs fashion to feel human

Social media laid the foundations for exploring who we are online. Today, those limits are being shattered. From avatars to AR lenses, we’re witnessing the birth of a new paradigm for self-expression. With the value of the digital fashion industry expected to soar in the 2020s, what this means for the clothes we wear is the billion dollar question.

Straith Schreder

Artificial Intelligence

Deepfakes are going to make you question every advert you see

With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.

The inside story at Rarible: bringing NFTs to every community

Rarible co-founder Alex Salnikov wants to reimagine how you pick up your NFTs. He speaks to Leo Nasskau about his web3 journey as a crypto-native, decentralising the Rarible protocol, and being bullish on new IP. Léa Rose Emery tells the story.

Léa Rose Emery

Artificial Intelligence

Revolutionised or replaced? How AI is changing the role of writers

Computers have come for the wordsmiths. Randy Ginsburg gives the inside view on how writers, content marketers, and AI writing founders view the AI boom, and where they think the industry is going next.

The chase to save horse racing with NFTs

Horse racing is an ageing industry. Stables wants to completely reimagine the narrative by connecting real horses to fan-owned NFTs. David Harrington speaks to founder Constantin Garreau about attracting new audiences, growing a community, and forging experiences that last for decades.

David Harrington

Artificial Intelligence

With Gucci and adidas in attendance, Metaverse Fashion Week shows that digital fashion is here to stay

The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.

How blockchain is fixing the $2 trillion problem in business financing

The business sector faces a finance gap worth $2 trillion, while businesses around the world are looking to borrow the same amount. But financing companies aren’t helping them. With blockchain, businesses can reach those companies willing to support them, and the technology ensures that everything is transparent and simple. Inês Bragança Gaspar examines how blockchain is moving financing forward.

Inês Bragança Gaspar

Your next Birkin might only exist in the metaverse

Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a right click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.

McKenna Sweazey

Will the metaverse kill live performances or make them even better?

Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.

How brands are using the metaverse to stay relevant in the digital age

The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.

David Harrington

October 3, 2023

In the future, you'll go to the store from your home

Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.

Surfing free of censorship: how Tomi wants to take dictatorship out of the internet

Our modern internet experience is the product of what governments want citizens to see. In most countries, that is harmless in practice, but in others, it can be a matter of life and death. Tomi, a collective of one hundred developers in eight countries, is building a new internet to tackle that, with privacy at its core. Michael Stahl explores what it might look like.

Abram Dawson explains how 0xSplits is helping empower innovation

With a focus on gas efficiency and composability, 0xSplits has become the payment protocol of choice for some of web3’s most innovative and successful projects. Co-founder Abram Dawson speaks with Clovis McEvoy about the problems they set out to solve and the journey so far.

How P2E gaming could be saved with the right economic model

A stable in-game economy is the white knight of web3 gaming. The key to a sustainable play-to-earn game lies in the right economic model, but nobody has cracked the code. Greg Larson explores how a forgotten currency from 1930s Austria could provide the answer.

February 20, 2023

How DayAway is transforming luxury travel with NFTs

Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.

February 8, 2023

How marketing DAOs are reinventing the web2 marketing agency

In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.

February 7, 2023

How Audius is turning up the volume in web3 music

CEO and co-founder of Audius, Roneil Rumberg is building a music streaming platform that connects artists and fans directly. He speaks to Megh Duwadi about the streamer and why web3 is the right place to inject a sense of community into the music scene.

February 6, 2023

Inside the company revitalising legacy TV with web3

TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.

February 3, 2023

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