Artists, builders and communities are redefining the future as we know it. Culture3 tells their stories about fulfilling the cultural promise of the internet. We elevate diverse and eclectic voices to exhibit the creative vitality of web3 artistry, the innovative and genuine use cases being developed by web3 builders, and the meaningful communities augmented by and built on web3.

Commerce.

— web3 is re-wiring every industry; we bring deep insight on how.

Will the metaverse kill live performances or make them even better?

Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.

How Brands Are Using the Metaverse to Stay Relevant in the Digital Age

The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.

David Harrington

October 3, 2023

In the future, you'll go to the store from your home

Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.

Surfing free of censorship: how Tomi wants to take dictatorship out of the internet

Our modern internet experience is the product of what governments want citizens to see. In most countries, that is harmless in practice, but in others, it can be a matter of life and death. Tomi, a collective of one hundred developers in eight countries, is building a new internet to tackle that, with privacy at its core. Michael Stahl explores what it might look like.

Abram Dawson explains how 0xSplits is helping empower innovation

With a focus on gas efficiency and composability, 0xSplits has become the payment protocol of choice for some of web3’s most innovative and successful projects. Co-founder Abram Dawson speaks with Clovis McEvoy about the problems they set out to solve and the journey so far.

How P2E gaming could be saved with the right economic model

A stable in-game economy is the white knight of web3 gaming. The key to a sustainable play-to-earn game lies in the right economic model, but nobody has cracked the code. Greg Larson explores how a forgotten currency from 1930s Austria could provide the answer.

February 20, 2023

How DayAway is transforming luxury travel with NFTs

Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.

February 8, 2023

How marketing DAOs are reinventing the web2 marketing agency

In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.

February 7, 2023

How Audius is turning up the volume in web3 music

CEO and co-founder of Audius, Roneil Rumberg is building a music streaming platform that connects artists and fans directly. He speaks to Megh Duwadi about the streamer and why web3 is the right place to inject a sense of community into the music scene.

February 6, 2023

Inside the company revitalising legacy TV with web3

TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.

February 3, 2023

How America's biggest loyalty scheme is using NFTs to boost revenue from its biggest customers

With 30 millions members, Starbucks' loyalty programme is one of the most successful in the world. Randy Ginsburg explains why the coffee giant is turning to NFTs for a programme that accounts for over 50% of its sales.

February 1, 2023

Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

January 27, 2023

How Play-to-Earn gaming can thrive in web3

Few sectors have experienced as much volatility in the past 12 months as web3 gaming. The sector became particularly associated with scams and speculation, and has a long way back to regain the trust, participation, and wallets of gamers. Greg Larson explains what needs to change.

January 9, 2023

Aleph: Bringing decentralisation to the last mile of the internet

Most of today’s most popular apps and websites rely on centralised servers to thrive. That's a problem for everyone, but particularly decentralised applications in web3, that aren't as decentralised as they might seem. Randy Ginsburg explores how Aleph provides truly decentralised solution to secure the web.

January 6, 2023

Spexi: building a fly-to-earn drone economy

Bill Lakeland has long dreamt of building a network of drones to capture important earth imagery. He’s using the blockchain to bring his vision to life. Randy Ginsburg dives into Spexigon, the fly-to-earn platform bringing a new model to the aerial imagery industry.

December 29, 2022

How LTD.INC is bringing ultra-rare physical items onchain

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

December 14, 2022

What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.

November 30, 2022

Mona opens the door to a new medium for architecture

Mona's aim has always been to empower creating, collecting, and sharing virtual experiences at the intersection of the metaverse, extended reality, and blockchain. Nina Knaack speaks to co-founder Justin Melillo about the evolution his platform and why virtual experiences are worth getting excited about.

November 24, 2022

Lamina1 and Klatyn: exploring the blockchains of the open metaverse

A metaverse owned by companies taking a cut will never reach its full potential. Open metaverses built on decentralised blockchains unlock new possibilities for creativity and commerce that would not be realised in a centralised experience. Randy Ginsburg contrasts two organisations building the early stages of that vision.

November 22, 2022

Opening the door to an NFT community super-app

Can bundling everything NFT creators need into a single app help make mainstream adoption a reality? Op3n wants to make it easy for anyone to create an engaging community in web3. Randy Ginsburg explores what it might look like.

November 21, 2022

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