Apple’s long-awaited headset has arrived with unrivalled hardware and an unrivalled price. But the Vision Pro aims to do more than wow. Clovis McEvoy analyses the tech, the experience, and what else is needed to create a computing revolution.
A new era of creative expression is emerging at the synthesis of fashion, art, and software. Kolja Pitz explores what generative art means for fashion, both physical and digital, and how it could revolutionise what we wear.
Social media laid the foundations for exploring who we are online. Today, those limits are being shattered. From avatars to AR lenses, we’re witnessing the birth of a new paradigm for self-expression. With the value of the digital fashion industry expected to soar in the 2020s, what this means for the clothes we wear is the billion dollar question.
With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.
Rarible co-founder Alex Salnikov wants to reimagine how you pick up your NFTs. He speaks to Leo Nasskau about his web3 journey as a crypto-native, decentralising the Rarible protocol, and being bullish on new IP. Léa Rose Emery tells the story.
Computers have come for the wordsmiths. Randy Ginsburg gives the inside view on how writers, content marketers, and AI writing founders view the AI boom, and where they think the industry is going next.
Horse racing is an ageing industry. Stables wants to completely reimagine the narrative by connecting real horses to fan-owned NFTs. David Harrington speaks to founder Constantin Garreau about attracting new audiences, growing a community, and forging experiences that last for decades.
The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.
The business sector faces a finance gap worth $2 trillion, while businesses around the world are looking to borrow the same amount. But financing companies aren’t helping them. With blockchain, businesses can reach those companies willing to support them, and the technology ensures that everything is transparent and simple. Inês Bragança Gaspar examines how blockchain is moving financing forward.
Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a right click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.
Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.
The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.
Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.
Our modern internet experience is the product of what governments want citizens to see. In most countries, that is harmless in practice, but in others, it can be a matter of life and death. Tomi, a collective of one hundred developers in eight countries, is building a new internet to tackle that, with privacy at its core. Michael Stahl explores what it might look like.
With a focus on gas efficiency and composability, 0xSplits has become the payment protocol of choice for some of web3’s most innovative and successful projects. Co-founder Abram Dawson speaks with Clovis McEvoy about the problems they set out to solve and the journey so far.
A stable in-game economy is the white knight of web3 gaming. The key to a sustainable play-to-earn game lies in the right economic model, but nobody has cracked the code. Greg Larson explores how a forgotten currency from 1930s Austria could provide the answer.
Hospitality loyalty programmes are often hindered by friction and fragmentation. DayAway aims to fix this by giving their holders access to a plethora of luxury hotels and experiences through a single membership. And with innovative email-based token-gating, members won't even need a crypto wallet to use it.
In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.
CEO and co-founder of Audius, Roneil Rumberg is building a music streaming platform that connects artists and fans directly. He speaks to Megh Duwadi about the streamer and why web3 is the right place to inject a sense of community into the music scene.
TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.