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— web3 is re-wiring every industry; we bring deep insight on how.

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How notable brands can use NFTs to revitalise their IP

As the hype around NFTs has died down, major brands are beginning to explore how they can use them to breathe new life into their old intellectual property. From TV franchises to luxury clothing lines, these brands may find that NFTs are the key to re-engaging consumers and revitalising their existing IP. Greg Larson investigates the role of NFTs in bringing beloved franchises back to life.

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Into the Odyssey: Starbucks’ web3 loyalty programme is picking up steam

Starbucks Odyssey, the coffee chain’s blockchain-powered loyalty programme, demonstrates a strategic and long-term approach to web3. Randy Ginsburg explains why loyalty programme's are better on web3 and what we can learn from the Starbucks roll out.

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Education redefined: how augmented reality is changing the way we learn

The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.

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How Play-to-Earn gaming can thrive in web3

Few sectors have experienced as much volatility in the past 12 months as web3 gaming. The sector became particularly associated with scams and speculation, and has a long way back to regain the trust, participation, and wallets of gamers. Greg Larson explains what needs to change.

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Infrastructure

Aleph: Bringing decentralisation to the last mile of the internet

Most of today’s most popular apps and websites rely on centralised servers to thrive. That's a problem for everyone, but particularly decentralised applications in web3, that aren't as decentralised as they might seem. Randy Ginsburg explores how Aleph provides truly decentralised solution to secure the web.

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Spexi: building a fly-to-earn drone economy

Bill Lakeland has long dreamt of building a network of drones to capture important earth imagery. He’s using the blockchain to bring his vision to life. Randy Ginsburg dives into Spexigon, the fly-to-earn platform bringing a new model to the aerial imagery industry.

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How LTD.INC is bringing ultra-rare physical items onchain

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

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What to expect at the 2022 FIFA World Cup? NFTs.

Both FIFA and its top players are turning to web3 to engage digitally-native generations. The question is, is it working? Randy Ginsburg explores how the world's most loved sport is approaching NFTs and the metaverse in a different way – and identifies what works and what needs to improve.

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A renaissance in world-building: how Mona is changing the game for metaverse creators

Mona's aim has always been to empower creating, collecting, and sharing virtual experiences at the intersection of the metaverse, extended reality, and blockchain. Nina Knaack speaks to co-founder Justin Melillo about the evolution his platform and why virtual experiences are worth getting excited about.

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Lamina1 and Klatyn: exploring the blockchains of the open metaverse

A metaverse owned by companies taking a cut will never reach its full potential. Open metaverses built on decentralised blockchains unlock new possibilities for creativity and commerce that would not be realised in a centralised experience. Randy Ginsburg contrasts two organisations building the early stages of that vision.

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Opening the door to an NFT community super-app

Can bundling everything NFT creators need into a single app help make mainstream adoption a reality? Op3n wants to make it easy for anyone to create an engaging community in web3. Randy Ginsburg explores what it might look like.

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Introducing Flow, the default chain for mainstream brands

Flow was built not to break under the stress of major NFT collections. Founded by the team behind one of the first web3 games, CryptoKitties, Flow has powered the biggest mainstream applications of NFTs. Ekin Genç speaks to the team, the builders, and the community to explain why it's one of web3's most important blockchains.

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How Chris Castig is building web3's answer to Discord

Chris Castig has always sought to give other people a voice. An educator before becoming an entrepreneur, his first company taught people to code in 30 days. He speaks with Leo Nasskau about his new mission at Console, giving communities better tools to collaborate by “super-powering the chat” and using blockchain to disrupt web3's own darling: Discord. Lea Rose Emery tells the story.

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Diving into Golden: using web3 to equip the world with all the knowledge it needs

Wikipedia is one of the world's greatest examples of human collaboration. But it's not without its flaws, with limitations that have left women, minorities, and complex topics underrepresented. By giving contributors ownership of their contributions, Golden lets them profit from their insight and wants to offer knowledge on every topic that world needs. Ekin Genç speaks to Jude Gomila about how he's building it.

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Infrastructure

Webaverse: an open-source metaverse for the people

With $120bn investment in 2022, the metaverse has soared ahead of the crypto space. But with attention from major players like Facebook and Microsoft, it's natural to worry how original the technology will be. Randy Ginsburg dives into Webaverse, the democratised, interoperable, and cross-platform software that CEO Ahad Shams plans to turn into the operating system of the open metaverse.

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Arbitrum: one of Ethereum's most important scaling solutions

Arbitrum is the largest layer-2 on Ethereum with applications ranging from helping manage millions of dollars in decentralised finance to connecting some of the most vibrant communities on Reddit. Ekin Genç explores how it works, what it can do, and why artists and builders should be excited by it.

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A web3 use-case for everyone online: decentralised data storage

“It is the one familiar and obvious use case that billions of Internet users can be exposed to before the rest of web3.” Advocates have high hopes for decentralised file storage, which is already being used to ensure the integrity of documents from presidential handovers to NFT assets. Ekin Genç explores whether the sector is worth the hype and identifies what's needed to make it mainstream.

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Protect Protocol: the fight against art theft in web3

Billions of dollars are lost to scams and hacks in web3. One of the most underappreciated is the simple theft of art online and claiming it as your own on an NFT marketplace. Everyone else suffers: artists, who do not get compensated for their work, and collectors, who thought they were joining a community that shared their values. Ekin Genç explores DeviantArt's Protect Protocol, and how it has scanned over half a billion NFTs to alert artists to thieves profiting from stolen work.

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Inside 9dcc: gmoney's vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

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Inside the Sutuverse: 15 years in the making

With Sony, Google, and deadmau5 collabs on his CV, Sutu is now taking his own project to a new level with NFTs. The Webby-awarded visual artist speaks to Randy Ginsburg about his plans to build the next big web3 IP set through AR and gaming.

Today’s influence

 “I think the work that stands out in web3 are those unique, fearless voices that finally have a place to shine” — Brandon Mighty

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